Secure Their Future and Yours
College and Financial Planning Designed to Grow With Your Family’s Goals
About
Secure Futures
Secure Futures is a comprehensive college and financial planning firm that helps families navigate the college admissions and funding process from start to finish. Since 2003, our experienced team has provided personalized college counseling services to guide students in identifying the right academic paths, preparing strong applications, and making informed decisions that align with their long-term goals.
At the same time, we support parents with expert financial planning—offering strategies to pay for college in a smart, sustainable way without derailing other priorities like retirement or long-term wealth-building. Our integrated approach ensures that both students and parents have the guidance they need at every stage of the journey.
From strategic planning to innovative solutions, our focus is always on building efficient, results-driven relationships. Whether you’re looking for help with college admissions, financial strategy, or both, we’ll work closely with you to create a customized plan tailored to your unique needs.
Get in touch to learn more about our vision, our approach, and how Secure Futures can help your family plan confidently—for college and for life beyond it.
Secure Futures
Meet The Team

Jeremy Farmer
Co-Founder and College Planning Expert
Jeremy Farmer
Co-Founder and College Planning Expert
As an independent college planner and active community member, Jeremy Farmer is dedicated to helping individuals, families, and businesses attain peace of mind and financial freedom. After spending years studying, he has learned the most innovative college strategies. Now it has become his mission to educate clients on the principles of getting their kids into the best college and not sacrificing retirement.
Jeremy has been a college planner since 2002, and during that time, he has helped over a thousand families to be smarter about college. He adds, “Today’s environment is so much more complex than when we as parents went to college, it’s shocking.” And added, “They don’t realize that regardless of their income, there are things that can be done to save on college.”

Jeff Farmer
Co-Founder and College Planning Expert
Jeff Farmer
Co-Founder and College Planning Expert
Jeff is an independent college planner and is a partner at Secure Futures College and Financial Planning. He was previously at Rice University and has advised students and families since 2003.
Paying for college without sacrificing parents’ long-term plans is key. Which is why paying for college in the most efficient way possible leads to the best outcome for families and their retirement goals. One of his specialties is finding great student-university matches at top-notch but overlooked schools.

Casey Patterson
Office Manager and Client services
Casey Patterson
Office Manager and Client Services
Casey has been a dedicated Office Manager and Client Services Specialist at Secure Futures for 10 years. As someone who received her Business Management degree from Texas State University and a mother of two, she strives to help turn the college planning journey into an exciting and smooth process for families. She brings her strong attention to detail and organizational skills to guarantee that families stay on track in the process and to ensure client satisfaction.

Danielle Olson
Educational Consultant
Danielle Olson
Educational Consultant
Danielle has been a professional educational consultant with Secure Futures for nearly 15 years. After helping her eldest daughter navigate the path to higher education, she realized the urgent need for understanding how to help students strategically devise a realistic plan and present themselves as mature young adults in the admissions process.
Having procured her pre-clinical education at The University of Texas at Austin on a full academic scholarship, Danielle earned her Bachelor of Science in Clinical Laboratory Sciences with Highest Honors at the University of Texas Medical Branch in Galveston. She was a successful published research scientist before a health issue with one of her daughters redirected her career, but she still utilizes her analytical skills to assist her students to achieve their potential and find the best fit university to allow them to thrive and succeed as they move into higher education.

Dr. Jerry Daniels
Educational Consultant
Dr. Jerry Daniels
Educational Consultant
Dr. Daniels graduated from East Texas State (Texas A&M Commerce) with a Bachelor of Science Degree in 1983. He completed a Master of Science Degree from East Texas State the following year. He completed his PhD at Texas A&M University in 1994.
Dr. Daniels is a former educator from the secondary and college level. He became an independent college advisor in 2006 and has continued to work with teens and their families to get the most from their college experience. The years of working with high school and college youth in Fort Bend ISD and at Texas A&M revealed a need for intensive and individual advising for anyone seeking a college degree. Counselors at the high school and college level do an excellent job, but may have several hundred students assigned to their care. The focus of the educational consultant is to concentrate on the needs of the individual student. We provide guidance in academic areas that bridge the gap between what was learned in high school and understanding the complexities of higher education.
Learn More About
College & Financial Planning Solutions
College Planning
- College Application Guidance
- Financial Planning for Higher Education
- Avoid Unnecessary Debt
Retirement Income Strategies
- Maximize Social Security Benefits
- Maximize Pension Benefits Guaranteed
- Lifetime Income Options
Annuities
- Why Choose an Annuity?
- How Does an Annuity Work?
- Earn Interest on Annuities
- A Variety of Products and Customizations to Fit Specific Financial Circumstances
- Guaranteed Income Streams & Tax Advantages
Legacy & Estate Planning
- Wills & Trusts
- Estate Planning
- Insurance Products
College Planning
We help families navigate the college planning process from start to finish. Our team will work with your student 1-on-1 to help them navigate the college application process and find the school that is the best fit for them. We also work with families to make higher education more affordable. By implementing smart financial strategies and 529 plans, we guide families toward increased savings, helping them optimize their financial aid eligibility and leverage tax benefits. Our approach helps families reduce college costs, secure substantial financial support, and avoid unnecessary debt. Over the years, we’ve helped hundreds of families pay for college without going broke. Our team is ready to assist you and your family.
Retirement Income Strategies
Our retirement strategies are designed to help you build a secure financial future. We take a personalized approach to ensure your retirement goals are met, whether it’s through helping you optimize your Social Security benefits, creating sustainable income streams, or maximizing your pension benefits. We’ll help you navigate retirement planning with confidence, tailoring strategies that align with your lifestyle, risk tolerance, and long-term objectives. Let us guide you in creating a roadmap to achieve the retirement you’ve always dreamed of.
Annuities
Annuities are a financial product designed to provide a steady stream of income, often for life. They work by converting a lump sum or a series of payments into regular payouts. Essentially, an annuity is a mix of an insurance contract and an investment.
Depending on the type of annuity, you may have customization options. Some annuities offer protection against risks like inflation or long-term care costs while others allow you to choose how the money is invested. These choices affect how much income you receive and how stable it is over time.
The main appeal of annuities is their ability to provide guaranteed income, making them a popular option for retirement planning. However, they can be complex and sometimes costly, which is why opinions on them vary.
What Are Annuities?
Annuities are financial products designed to help individuals secure a steady income during retirement. They can provide:
- Guaranteed Income Streams: Receive payments at regular intervals to cover your living expenses.
- Tax Advantages: Benefit from tax-deferred growth until you withdraw funds.
- Customizable Options: Choose from various types of annuities to match your financial goals.
Is an Annuity Right for You?
Annuities can be a great solution if you seek a reliable income stream during retirement, want to supplement other retirement accounts such as 401(k)s or IRAs, or value financial confidence and less risk. Our advisors are here to help you evaluate whether an annuity fits into your broader financial plan and long-term objectives.
Legacy & Estate Planning
Protect your assets and legacy for your loved ones while maintaining control over how your wealth is passed down. Estate planning can be intricate, but with a well-crafted strategy, you can ensure your wishes are carried out effectively. Our team is here to guide you through the process, helping you avoid common pitfalls, minimize taxes, and make adjustments as your life and circumstances evolve. We understand how personal these decisions are, and we approach each situation with empathy, tailoring our services to the unique needs and dynamics of your family.
Testimonials
What People Are Saying
“It was pretty amazing how you guided us through this process and how many mistakes we would have made but avoided. We’re really excited to have chosen a school we thought we never could afford.”
Carlos Sanchez
“I didn’t expect we’d get nearly 2 million dollars in aid from our 10 schools, but I couldn’t be happier. It just meant we had more choices.”Quinn Davis
“We started with you when Kayla was in ninth grade, and I’m glad we did. So much less stress, and we were done before most of her friends even started their apps.”Jennifer Strayer
Register For
Our Educational Workshops
Our educational workshops are designed to empower you to take the first step of your financial journey. Register below to join us in finding the path to your optimal retirement.
UPCOMING WORKSHOPS
Events in September 2025
- There are no events scheduled during these dates.
Download Our Guide

Why 59½ Is An Important Age
Important Things You Should Know
Description: Why is your 59 ½ birthday important? After all, you probably haven’t celebrated a half-birthday since you could count your age on one hand! Well, when you find out the financial opportunities that become available to you at 59 ½, you’ll want to break out the party hats and birthday cake again!
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Our Media
Browse Our Blog
Where Does Social Security Fit in Your Retirement Puzzle?
Becca Mack2025-05-07T19:11:09+00:00May 7th, 2025|
When it comes to planning for retirement, Social Security often feels like the one guaranteed piece of the puzzle. But [...]
The Pros and Cons of Life Insurance: An Overview
Becca Mack2025-05-07T19:09:16+00:00May 7th, 2025|
Life insurance can be a great piece of financial support for your family, but, in some cases, also for your [...]
The Gift of Financial Health: Best Practices for Keeping Your Will Up to Date
Becca Mack2025-05-07T19:06:43+00:00May 7th, 2025|
Estate planning isn’t something you do once and forget about—it’s an ongoing process that helps ensure your financial affairs are [...]
Contact Us
Our experienced team can help you address the college planning process, customize a plan for funding your student’s academic journey effectively, make sure you have enough income to last you for the rest of your life, and leave behind a legacy for your loved ones. If you would like to schedule a complimentary, no-obligation consultation or second opinion review, please contact us today.
Ready to plan with purpose?
Let’s talk about how we can help your family achieve your goals – today and for the future.